Brands

Best And Worst On The Brand Campaign Trail

Our editors’ picks this week examine Budweiser bringing together alcohol brands on Repeal Day, how Chipotle turned ingredients into holiday season art and Maker’s Mark’s massive, Scarlett Johansson-assisted global campaign: Budweiser invites competitors to celebrate […]

Malibu and Kahlua Living Lab
Brands

Malibu and Kahlua Living Lab Enhances Their Brands

Pernod Ricard-owned Malibu and Kahlúa are launching a brand new technology demonstration and rapid prototyping space at their global headquarters in Stockholm, a city second only to Silicon Valley when it comes to creating successful […]

POS Stars 2018
Floor

Editor’s Picks From POS Stars 2018

For the tenth year, judges have selected the best industry projects in the POS STARS 2018 design competition which was held in Warsaw Poland on September 12-13. The competition consisted of 17 companies who competed […]

Deadpool Endorses a Tequila Brand
Brands

Deadpool Endorses a Tequila Brand

Deadpool has picked his poison: Marvel’s smart-ass antihero is the new “creative director” of Espolòn tequila — and in a clever bit of meta-marketing, he’s taking a swipe at “Deadpool” star Ryan Reynolds, who recently […]

Sailor Jerry's
Brands

Second Biggest Spiced Rum Brand In The World

Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand from […]