How Stoli Streamlined Communication Across In-house and Agency Teams to Cut Spending on Creative Execution by 30% by Courtney Eckerle, Managing Editor – MarketingSherpa THE CUSTOMER “Stoli is an iconic brand. We have 80 years […]
Bish Creative Display, creators of in-store merchandising materials, recently won a total of seven OMA (Outstanding Merchandising Achievement) awards, including ‘Creative Display of the Year’, for a Beam Suntory display known as ‘Bourbon Revival’, and […]
Diageo is targeting the shot market with the launch of its Captain Morgan Cannon Blast. The new product was launched in late summer and is described as an “intensely delicious shot” with a mix of […]
The Barrel Connection The semi- premium liquor consumers at retail were in for a pleasant surprise when they found this floor standing unit which resembled a real wooden barrel. Created by Jayna Packaging Pvt Ltd, […]
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