Mixing Art With Gin
Bombay Sapphire, the world’s leading premium gin, partnered with Hebru Brantley, an internationally recognized Chicago artist, to create a limited edition bottle. The bottle, adorned with Hebru Brantley’s visually stunning artwork, was such a high profile collaboration that sitting on a retail shelf would not do it any justice. Bombay Sapphire had a need to break out from the shelf and create awareness in the aisle.
Bombay’s ask for this POP was to be functional, streamlined and high end. In addition, there needed to be a large area for branding to further highlight the artist and grab the consumer’s attention! The Baird Display division of GBP achieved this through an elevated stance, elongated header and folded over edges which created clean lines and a rigid structure. A structural design that is deserving of both Bombay Sapphire’s brand and Hebru Brantley’s art.
National Sales & Business Development Executive
Green Bay Packaging – Baird Display Division