Brand loyalists of Tarte Cosmetics were thrilled when the company announced the release of its new cosmetic line Sugar Rush earlier this year. The affordable line was created for the Gen Z generation with products […]
In order to survive in the very competitive makeup and skincare industry, global beauty brands, such as Revlon, must continue to innovate and spend heavily on in-store and online marketing. Last year, beauty-product sales including […]
As much as brands may not like sharing space with their competitors, sometimes retailers require equal billing. Case in point is this great spinner display we spotted at Walgreens which featured two powerhouse cosmetic brands […]
Thimm wins three POPAI D-A-CH Awards in the “Beauty & Fragrances” category Triple success in the “Beauty & Fragrances” category: The jury of the international POPAI D-A-CH Awards selected three displays from THIMM for the […]
Coty recently launched a virtual floor display that enables shoppers to try before they buy. To start the interactive software, shoppers slid their hand into the semicircle opening in the center which triggered the virtual […]
What Exactly is Micellar Water? Micellar water was developed in France because the hard water was harsh on skin. A micelle is a tiny ball that removes oil and dirt when they are wiped across […]
Did You ‘Kiwi’ To Perfection? The Brand Story: Did you know that the Kiwi brand was first launched and sold in Australia in 1906? Or that in Malaysia, the brand was so popular that ‘Kiwi’ […]
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