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POP Parade February 2020
Tropicana Offers Goodness In A Bottle Yves Rocher Lets Your Hair Breathe Milo Touts A Cup Full Of Energy O.P.I Applies A Culture Of Color […]
Cosmetic
End Cap
Brands Compete For Space On Mascara End Cap Display
Mascara Display Offers Bolder, Fuller, Longer Lashes Ulta recently rolled out this Mascara display to help shoppers get fuller and longer lashes. The end cap display, which shopped from both aisles, was designed with 20 […]
News
Retail Display Agency Celebrates Five Wins
British retail display agency arken P-O-P international is celebrating after scooping five awards at the POPAI Awards 2019 award ceremony in London earlier this month in the ““Shop-in-Shop & Pop-Up”, “Short Run – Permanent Display”, […]
Articles
Covergirl Ups Its Lash Game
Covergirl is upping their lash game at Walgreens this month with a feature end cap display that promoted several of the brands lash-enhancing products. The display’s theme – ‘Up Your Lash Game’ – was cleverly […]
Articles
Sugar Rush Launches A Sweet Display
Brand loyalists of Tarte Cosmetics were thrilled when the company announced the release of its new cosmetic line Sugar Rush earlier this year. The affordable line was created for the Gen Z generation with products […]
Articles
Revlon Lives Boldly End Cap Display
In order to survive in the very competitive makeup and skincare industry, global beauty brands, such as Revlon, must continue to innovate and spend heavily on in-store and online marketing. Last year, beauty-product sales including […]
Floor
Cosmetic Display Spins Up Sales
As much as brands may not like sharing space with their competitors, sometimes retailers require equal billing. Case in point is this great spinner display we spotted at Walgreens which featured two powerhouse cosmetic brands […]