Covergirl Ups Its Lash Game

Covergirl End Cap Display

Covergirl is upping their lash game at Walgreens this month with a feature end cap display that promoted several of the brands lash-enhancing products.  The display’s theme – ‘Up Your Lash Game’ – was cleverly integrated into the structural design by separating the products on angled panels which created individual merchandising columns for each SKU.

The color coded imagery at the top of each panel matched the product applicators and also featured instructional tips to help ‘Enhance Your Look’, which were printed on the shorter sides. These splashes of color, combined with the black & white printed display, created a nice presentation which greeted shoppers as they entered the store.

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