Retailers Increasing Demand For Retail Ready Packaging

Retail Ready Packaging

Packaging isn’t just for the consumer. Stores are increasing the demand for retail ready packaging, providing opportunities for converters.

If you’ve walked through the aisles of almost any brick and mortar retailer, you may have noticed an increasing amount of retail ready packaging (RRP). RRP refers to secondary packaging, often made of paperboard, that serves as both a shipping container and a way to display items on shelf. As more club and deep discount stores begin to materialize, RRP will continue to be a growing segment of the packaging market. In fact, the executive summary of Retail Ready Packaging, the 2016 report from The Freedonia Group, forecasts that RRP will “increase 5.2% annually to $6.2 billion in 2020, outpacing the overall packaging market average,” making RRP a necessary consideration for converters looking to expand business and initiate steady growth. Although research shows that RRP is a growing segment of the market, it’s not always obvious how the benefits are driving the trend.

What’s Driving the RRP Demand

Not only is RRP an attractive option for brand marketers to ensure their products are easily identified and provide an organized display, it provides a cost-saving option for retailers…..more