Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble’s push to adapt to online deliveries.
P&G rolled out the new “Tide Eco-Box” on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. The liquid formula, which contains less water than normal Tide, comes in a sealed bag.
The version uses 60% less plastic than shipping an equivalent 150 ounce bottle of Tide since it doesn’t require additional layers of cardboard boxing or bubble wrap. It’s lighter and takes up less space in a delivery truck—saving P&G money on shipping costs.