POP Parade Februray 2014 - Part 1
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POP Parade February 2014 – Part 1

Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]

POP Parade January 2014 - Part 2
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POP Parade January 2014 – Part 2

Nescafe’s Message in a Bottle This red MDF floor display found in Spencer’s Mumbai was surely a treat for the eye, especially for tea lovers and Nescafe loyalists. Shaped like a bottle when viewed from […]

POP Parade January 2014
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POP Parade January 2014 – Part 1

Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]

POP Parade September 2013
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POP Parade September 2013

Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]

POP Parade July 2013 Part 2
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POP Parade July 2013 – Part 2

Pillar of Visibility Adidas leverages its brand ambassador Zidane big time in this MDF unit found at HyperCity in Mumbai. The pillar with the brand logo serves as the focal point for the display unit […]

POP Parade August 2013
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POP Parade August 2013

Radiant Presence Sunsilk has launched its Radiant Shine Shampoo and introduced a distinguished looking display decorated in golden color to highlight the new entrant at retail stores. Made up of MDF with plastic shelves and […]