Rasna Fruit Plus
Counter

Rasna Beats The Heat With Cool New Identity

As we brace ourselves for the scorching summer, beverage brands are leaving no stone unturned to establish their position in the market. The latest to do this is Rasna, which has introduced their brand new […]

POP Parade April 2014
Counter

POP Parade April 2014

Merry Delight A counter display resembling a merry-go-round is a sure shot winner when a brands message is targeted towards kids. Look-O-Look recently launched this brightly colored merchandiser to promote their extensive candy line of […]

POP Parade March 2014
Floor

POP Parade March 2014

The Barrel Connection The semi- premium liquor consumers at retail were in for a pleasant surprise when they found this floor standing unit which resembled a real wooden barrel. Created by Jayna Packaging Pvt Ltd,  […]

POP Parade Februray 2014 - Part 2
Counter

POP Parade February 2014 – Part 2

Bright and Clean This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product […]

Cadbury POP Displays
Articles

Point of Buying is Not a Static Medium

This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]