Unique eye catching displays, from Ideation to Creation, is the mantra for the team at Creative Instore Solutions (CIS) and the latest regional wine barrel display for Treasury Wines Estates (TWE) is no exception. The iconic barrel shaped permanent unit, at home in any liquor retailer, leverages the power of the TWE portfolio of regional brands as a foundation to drive instore visibility and increased consumer interaction. Brands include Pepperjack, Saltram, Devils Lair, Seppelt, Wynns, Coldstream Hills and many more..
The unit is part of the comprehensive TWE “Discover the taste of Australia” program, which is a program centered around visibility and education .The program has a specific focus on the Australian wine regions and wine styles, giving consumers the confidence to expand their repertoire and explore new products. The permanent barrel island is designed to have interchangeable territories, allowing retailers the flexibility to own the promotion based on relevance to their shopper demographic. The restractable tasting shelf and product glorifier aspects also allow forcontinued consumer education on regions and wine styles in order to facilitate educated purchase decisions.
“As our bespoke activation supplier, Creative Instore Solutions continues to collaborate with us on our premium displays” said Fiona Spinks, Customer Marketing Manager Regional Brands at TWE. “So far the eye catching barrel display has been rolled out to over 200 independent stores nationally and to date the feedback from the trade has been overwhelmingly positive. It’s a true reflection of TWE’s commitment to delivering profit driving in-store activations, which engage and interact with consumers.”