The Barrel Connection The semi- premium liquor consumers at retail were in for a pleasant surprise when they found this floor standing unit which resembled a real wooden barrel. Created by Jayna Packaging Pvt Ltd, […]
Take a Chair and Share a Story of Instore Activation As experts in creating unique ambient displays the design team at Creative Instore Solutions (CIS) utilised the distinctive Brown Brothers (BB) brand imagery as a […]
Bright and Clean This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product […]
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Nescafe’s Message in a Bottle This red MDF floor display found in Spencer’s Mumbai was surely a treat for the eye, especially for tea lovers and Nescafe loyalists. Shaped like a bottle when viewed from […]
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
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