This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
A Radical Design Helps Athletes Run Explosively Touted as one of the greatest advancements in athletic-shoe technology, the Adidas Springblade debuts hot on the heels of its popular Energy Boost running shoe. Six years in […]
Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Nescafe’s Message in a Bottle This red MDF floor display found in Spencer’s Mumbai was surely a treat for the eye, especially for tea lovers and Nescafe loyalists. Shaped like a bottle when viewed from […]
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
Trending POP In-Store : Edition 6 Popon is pleased to bring you our sixth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers […]
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