Royal Enfield Pringles Display
Floor

Pringles Rides Into Retail With Royal Enfield

Kellogg’s brand Pringles is known for its vast array of amazing flavor options which are available in more than 140 countries. In India, the brand recently re-launched 3 variants of Pringles with an in-store contest to […]

Pallet

Eliminate Wood Pallets For POP Displays

OptiTray® incorporates the innovative OptiLedge® to eliminate wood pallets for POP Displays Created by IKEA, OptiLedge allowed the Swedish retailer to eliminate wood pallets throughout their supply chain in 2012. In 2014, OptiLedge LLC of […]

POPAI India Awards
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Our Favorites From POPAI India

The 6th Edition of OMA awards which took place at Pragati Maidan, New Delhi on August 4th honored bigwigs from marketing & retail industry. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents […]

News

Bennett Wins Award For Direct Digital Printing

When Welch’s needed a large corrugated display project completed on such a tight deadline that litho wasn’t a feasible option, most converters would have had to turn down the job. But for Bennett, a Lee’s […]

Batman v Superman Dawn of Justice
Articles

Batman v Superman Dawn of Justice Hits Retail

As a follow-up to 2013’s Man of Steel film, Warner Bros. Pictures released their second installment in the DC Extended Universe series with Batman v Superman: Dawn of Justice on March 25, 2016 across the U.S.. Dawn […]

Walls + Forms Mini Pallet Promota
Pallet

Walls + Forms Mini Pallet Promota

Walls + Forms Inc. just introduced Mini Pallet Promota™, a modular, robust pallet display system designed specifically for promoting palletized or bulk stacked products. It is easy to activate in-store and can be used for […]

Trending Point of Purchase Edition 27
Articles

Trending POP In-Store: Edition 27

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]