Barbadillo Uses Thinfilm’s Technology
Brands

Barbadillo Increases Wine Sales and Engages Consumers

Thinfilm Electronics ASA, a global leader in NFC (near-field communication) mobile marketing and smart product solutions, helped Bodegas Barbadillo (“Barbadillo”) boost sales in Spain by collaborating on a summertime ‘Tap & Win’ marketing campaign that […]

Blue Bottle Coffee
Brands

Nestle’s Huge Blue Bottle Coffee Deal

Nestlé doubled down on its coffee business Thursday, acquiring a majority stake in high-end coffee brand Blue Bottle Coffee. The Swiss food and drink company is taking 68% of Blue Bottle for about $425 million, […]

First Recyclable Shampoo Bottle Made With Beach Plastic
Brands

First Recyclable Shampoo Bottle Made With Beach Plastic

Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled “beach […]

Tecate Launches Claim Your Corner Promotion
Brands

Tecate Launches Claim Your Corner Promotion

Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his […]

Axe Body Spray
Brands

Axe Helps Guys Find The Magic

According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they’re not. With 1 in 2 guys thinking that they should apply body spray […]