Sailor Jerry's
Brands

Second Biggest Spiced Rum Brand In The World

Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand from […]

Kinder Ice Cream
Brands

Ferrero And Unilever Form Joint Ice Cream Venture

Ferrero and Unilever will form a joint-venture in Europe to manufacture a range of ice creams under Ferrero’s Kinder brand. Italian confectioner Ferrero has been making Kinder chocolate since the 1960s, and the brand is […]

Barbadillo Uses Thinfilm’s Technology
Brands

Barbadillo Increases Wine Sales and Engages Consumers

Thinfilm Electronics ASA, a global leader in NFC (near-field communication) mobile marketing and smart product solutions, helped Bodegas Barbadillo (“Barbadillo”) boost sales in Spain by collaborating on a summertime ‘Tap & Win’ marketing campaign that […]

Blue Bottle Coffee
Brands

Nestle’s Huge Blue Bottle Coffee Deal

Nestlé doubled down on its coffee business Thursday, acquiring a majority stake in high-end coffee brand Blue Bottle Coffee. The Swiss food and drink company is taking 68% of Blue Bottle for about $425 million, […]

First Recyclable Shampoo Bottle Made With Beach Plastic
Brands

First Recyclable Shampoo Bottle Made With Beach Plastic

Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled “beach […]

Tecate Launches Claim Your Corner Promotion
Brands

Tecate Launches Claim Your Corner Promotion

Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his […]