Deadpool Endorses a Tequila Brand
Brands

Deadpool Endorses a Tequila Brand

Deadpool has picked his poison: Marvel’s smart-ass antihero is the new “creative director” of Espolòn tequila — and in a clever bit of meta-marketing, he’s taking a swipe at “Deadpool” star Ryan Reynolds, who recently […]

Nestle Launches Pink KitKats
Brands

Nestle Launches Pink KitKats

The chocolate coating is an Instagrammable lurid lipstick pink with the promise of a unique “intense fruity taste”. UK consumers will next week be the first in Europe able to buy Nestlé’s four-finger KitKat, made […]

Anheuser-Busch Acquires UK-Based Spirits Company
Brands

Anheuser-Busch Acquires UK-Based Spirits Company

In recent years, Anheuser-Busch InBev’s “global growth and innovation team” ZX Ventures has invested in at least nine international breweries, and now the company is pushing into spirits. ZX Ventures today announced the acquisition of […]

Brands

Budweiser and Jim Beam Toast To The Future

Today, Budweiser and Jim Beam® bourbon toast to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair […]

Hershey Helps Consumers Avoid Vacation FOMO
Brands

Hershey Helps Consumers Avoid Vacation FOMO

The indescribably delicious taste of sweet coconut covered in chocolate is different than most other candies out there. In 1919, it was given a name: Mounds bars. Sixty-nine years later, Almond Joy and Mounds became […]

L'Oreal Faces Competition With Strategic Acquisition
Brands

L’Oreal Faces Competition With Strategic Acquisition

French cosmetics giant L’Oreal SA announced today it will acquire Toronto-based ModiFace, a creator of augmented reality and artificial intelligence for beauty brands like MAC Cosmetics, LVMH-owned Sephora and Benefit Cosmetics. Financial terms for the […]

Guinness Celebrates 200th St. Patrick's Day
Brands

Guinness Celebrates 200th St. Patrick’s Day

  This year marks the 200th St. Patrick’s Day Guinness will share with America, the latest reminder of the two-century connection between a legendary brewery and its good friends across the Atlantic. Once again, in […]