First Recyclable Shampoo Bottle Made With Beach Plastic
Brands

First Recyclable Shampoo Bottle Made With Beach Plastic

Representing the world’s largest production run of its kind, according to Virginia Helias, Vice President of Global Sustainability for Procter & Gamble, 10,000 bottles of Head & Shoulders shampoo made from 25% post-consumer recycled “beach […]

Tecate Launches Claim Your Corner Promotion
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Tecate Launches Claim Your Corner Promotion

Tecate has introduced “Claim Your Corner,” a retail promotion running July 1- Aug. 31, leading up to the championship boxing bout between the No. 1 fighter in the world, “Golden Boy” Canelo Alvarez, and his […]

Axe Body Spray
Brands

Axe Helps Guys Find The Magic

According to research, 64% of young guys think body spray and antiperspirant dry sprays are the same thing*. Fact check – they’re not. With 1 in 2 guys thinking that they should apply body spray […]

McCormick Buys Reckitt Benckiser
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McCormick Buys Reckitt Benckiser Food Group

McCormick Buys Reckitt Benckiser Food Group Unit for $4.2 Billion McCormick & Co. agreed to acquire Reckitt Benckiser Group Plc’s food business for $4.2 billion, adding French’s mustard and Frank’s RedHot sauce to its lineup […]

“Proudly Brewed Across America” campaign
Brands

Proudly Brewed Across America Campaign

  Budweiser is out with another on-packaging promotion. Today, the Anheuser-Busch brand is unveiling 11 versions of cans and bottles, each bearing the name of a state with a Budweiser brewery (or in California’s case, […]

Persil Powergems
Brands

Unilever Launches Biggest Laundry Breakthrough

Nearly three months after Unilever CEO Paul Polman promised shareholders greater returns coupled with investments to drive growth, the launch of what it calls the biggest laundry breakthrough in a decade will be a key […]