Two Years To Get Ready For Halloween

It takes the maker of M&M’s, Skittles and Snickers two years to get ready for Halloween. Before coming up with a new product, Mars Wrigley polls customers on what they want. Its food scientists test […]


PepsiCo Limited Time Packaging

Could a bag of chips be a vehicle for change in our world? PepsiCo Design + Innovation certainly thinks so, and two of their most recent projects—Rainbow Doritos and Stacy’s Pita Chip Rise project—revel in […]

Coca-Cola Recycled Marine Bottle

Coca-Cola Unveils Bottle Made From Recycled Marine Plastics

The Coca-Cola Company has unveiled its first sample bottles made using recovered and recycled marine plastics. Through a partnership between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The Coca-Cola Company, about 300 sample […]

Huggies Special Delivery diapers

Huggies Special Plant-Based Diapers

Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many of its top markets. Released […]

In-Store Marketing

Brands Must Rethink In-Store Marketing

Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways  The brick-and-mortar store as we know it is set to experience radical disruption. As part of this disruption, it’s likely that we will soon […]