It takes the maker of M&M’s, Skittles and Snickers two years to get ready for Halloween. Before coming up with a new product, Mars Wrigley polls customers on what they want. Its food scientists test […]
Could a bag of chips be a vehicle for change in our world? PepsiCo Design + Innovation certainly thinks so, and two of their most recent projects—Rainbow Doritos and Stacy’s Pita Chip Rise project—revel in […]
The Coca-Cola Company has unveiled its first sample bottles made using recovered and recycled marine plastics. Through a partnership between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The Coca-Cola Company, about 300 sample […]
It makes sense that struggling grocery store chain Kroger (KR) is reportedly kicking middle managers to the curb to cut costs. Because clearly, more people are shopping for food online — and probably at increasingly […]
Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many of its top markets. Released […]
Lego is such a dominant part of the children’s toy market that it is surprising to discover that it has been over three decades since it last released an ad. Parents might feel that Lego […]
Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways The brick-and-mortar store as we know it is set to experience radical disruption. As part of this disruption, it’s likely that we will soon […]
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