Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]
Founded in 1937 by 16-year old Berkley Bedell, the Iowa-based company has established itself as a world-class provider of fishing tackle and bait. Back in 2013, we published a great article that touched on Berkley’s […]
Founded more than 50 years ago, Kryptonics changed the skateboarding scene when they were the first to introduce polyurethane wheels in the mid-1970’s. That line of wheels, known as Kryptonics Star Trac, drastically changed the functionality of […]
Just in time for the 2017 holiday season, Adidas was spotted running a campaign at Dick’s Sporting Goods for their latest innovation, the Swift Running Shoe. Drawing inspiration from 80’s Adidas running shoes, the Swift […]
Big Group Acquires Frontline Display International • Bath based Retail Design Agency Frontline Display International has been acquired by Big Group, The leading integrated marketing communications agency. Terms were not disclosed. • Frontline Display provides […]
Adidas Baseball recently unveiled their 2017 Adizero Afterburner 3 “Dipped” cleat collection at sporting goods retailers across the U.S.. Inspired by sneaker trends around the world and featuring 15 unique colors, the collection brings monochromatic color blocking […]
Tiger Woods and Bridgestone formalized a relationship Thursday, as the brand announced it has signed the former world No. 1 to a multi-year deal to promote its golf balls. Woods, who turns 41 at the […]
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