Hot off the heels of their recent Rollerball launch, Gillette continues the marketing momentum in-store with this bathroom-themed end cap display.
Hues of blue tiles served as the backdrop for the main focal point of the display which was the chrome-finished sink. The two paperboard handles and faucet were also designed using a similar mirrored paper stock which complemented the faux wash bin and provided the finishing touches. Additional ‘shiny support’ could be found on the frame of the sign panel just above the sink.
Orange, printed step-ups flanked either side of the sink and merchandised hooked products. Another orange shelf under the sink held additional shaving products. The orange areas on the display added contrast against the tile pattern and also highlighted key copy and graphic elements on the sign above the sink. Overall, the graphic design on this end cap provided a well balanced presentation that resulted in a visually exciting display.