Sheer Magic L’Oreal Paris created this island display for modern trade outlets to merchandise several haircare products and support L’Oreal’s recent Movie Mania Contest. The movie reel shaped display, which held around 250 products, was […]
The Silky Way Cadbury has launched a tasteful point-of-purchase display for Caramello, a new variant in the Dairy Milk Silk category. Sab Creations was engaged to create this unit which highlighted the fine quality of […]
The Retrofit Extension Graphic Lip Product Overview: Designed for the ultimate spiker, göt2b spiking glue delivers a hold so strong that it will keep your messy look intact until your next shampoo. Water resistant and […]
Popon is pleased to bring you our 13th installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous interesting examples of designers and brands coming together to deliver […]
The Purple Pill is Now Available Nationwide Without a Prescription Pfizer Inc. recently went OTC (over the counter) with its blockbuster heartburn pill Nexium. Pfizer acquired global OTC rights to Nexium in 2012 from AstraZeneca […]
With the surge in international brands heading towards the Indian market, it is easy to drown in the clutter of brand communication that shouts – ‘pick me, take me’. This WOW factor makes it harder […]
Allergy season is fast upon us and Reckitt Benckiser is wasting no time getting their new product launch in front of shoppers. A new category variant for RB, Mucinex Allergy is out at retail in full force with several […]
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