The Us Weekly brand is bringing its celebrity lens on culture, content and commerce to local grocery beauty aisles with a new program featuring the latest in celebrity-inspired trends, brands and products. Merchandised as floor […]
After 120 years in the shaving game, it’s hard to imagine how Gillette could surpass all of their previous shaving innovations, but they did. The brand recently introduced their newest razor with built-in exfoliation technology […]
Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up […]
The First and Only paper BeautyCarton™ Launched to an online market last spring, Sk*p is a clean beauty brand with nontoxic products that targets Gen-Z consumers. Developed by April Hardwick and Mark Veeder (founder of […]
Your Hair Is A Microcosm Of Who You Are Sales of high-end hair products grew over 30 percent in 2021 as more and more brands respond to customer demand for hair repair treatment products. One […]
Inspired by nature and perfected by Sally Hansen Sally Hansen is bringing the clean beauty of nature to your nails with their improved line of Good. Kind. Pure Vegan nail polishes. Available in 30 different […]
After two years of working with dermatologists and product developers, teen skincare brand Bubble has launched their products in over 4,000 Walmart stores in the US. Walmart has picked up Bubble’s entire cruelty-free, vegan skincare […]
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