The sheer diversity of P-O-P displays is one of the strengths of the discipline, showing there are numerous ways to grab the attention of shoppers. But that diversity, covering all store types and product categories, […]
This past January 15, Mountain Dew launched a new lemon-lime soda called Mountain Dew Ice. The soda will become a permanent addition to their product line which already includes regular Mountain Dew and energy drink […]
Simplify The Way You Shave……Forever Schick is shaking up the women’s skin care category with their recently launched intuition f.a.b. bi-directional razor……f.a.b. stands for forward and backward. What’s fab about f.a.b.? The bi-directional cartridge allows […]
PepsiCo wants to rethink how and what consumers drink–and it has invented an entirely new system to give people a healthier alternative to soda. The company’s newest venture is centered on a 20-ounce reusable water […]
Encapa and Ferrero Kinder Joy recently joined forces to create a destination display that merged the brands fun toy treats with their online games. According to the brand’s website, Magic Kinder gives families the opportunity to […]
Originally launched by Wrigley in 2013, Alert Caffeine Gum is back in-store after a four year hiatus. The brand had to suspend production shortly after launch because the FDA announced that it was researching the […]
Walgreens recently launched a new skin care line made up of products that seek to eliminate skin problems before they occur. The new product line is the retailers’ first brand in 15 years and was developed using […]
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