As printers and converters across the packaging spectrum continue to adopt digital printing, brands from just about every market segment are discovering ways the technology can benefit their businesses.
While some brands are in need of a short-run solution, others are benefiting from digital printing’s speed to market, variable printing capabilities, ability to reduce packaging inventory, and more. And as digital printing’s quality continues to rival offset and flexo, it is becoming harder to tell what is printed digitally and what is printed conventionally.
For example, getting your hands on a bottle of Side Project Brewing’s beer is easier said than done. When this craft brewer, based just outside of St. Louis, debuts a new beer, its brewery and……..