Vicks is helping shoppers vaporize their cold and flu symptoms this season with a one-two punch of relief. NyQuil and DayQuil SEVERE with Vicks VapoCOOL are the company’s latest maximum-strength formulas that provide cooling relief with a rush of Vicks Vapors.
The brand recently took their seasonal campaign into retail with this two-sided aisle violator which gives equal representation to both variants. The dimensional half bottles were separated by a plastic window and outer support ring that were printed with a cool, frosty pattern. Probably one of the ‘coolest’ aisle violators we’ve seen in 2018.
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