POP Parade Februray 2014 - Part 1
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POP Parade February 2014 – Part 1

Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]

Trending POP In-Store : Edition 7
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Trending POP In-Store : Edition 7

Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]

POP Parade September 2013
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POP Parade September 2013

Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]

VJ Media Works POP Parade July 2013
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POP Parade July 2013 – Part 1

Speeding Up Visibility Mattel toys wanted a prominent merchandiser that could hold more than 1000 cars, attract customers and drive sales. DMS Retail Solutions developed a unit that matched this criteria. Made of MDF with […]

Abreva Medicine Not Myth
Articles

Abreva Knocks It Out With Fight Medicine Not Myth End Cap

Abreva, the only FDA approved over-the-counter-treatment for cold sores, recently launched a retail promotion showcasing their Fight With Medicine Not Myth campaign that encourages consumers to learn more about cold sore treatment and the benefits […]