POP Parade January 2017
Counter

POP Parade January 2017

Refreshingly Herbal Display type: Counter Top Company and Brand name : Cholayil Pvt.Ltd. / Medimix Ayurvedic Soaps Materials used: HIPs, Latex Prints, 5mm Sunboard Display Designed and Manufactured by : FOCAL Merchandising Spotted at: Cosmetic […]

Flonase OTC Launch
Brands

Flonase Launch Earns Brand Genius Honors

GlaxoSmithKline’s digital strategy is steering from digital transformation to digital acceleration. And Meredith Herman is just the digerati to deliver. Last week, the head of digital marketing at GSK Consumer Healthcare in the U.S. was […]

Mucinex Clear and Cool
Articles

Mucinex Floor Display Offers Instant Burst

  For over a decade, Reckitt Benckiser has been a category leader with products that help fight mucus and offer congestion relief. According to the brand’s website, Mucinex started out as a 12-hour, over-the-counter cough medication, helping break […]

Trending Point of Purchase Edition 28
Floor

Trending POP In-Store: Edition 28

Frito Lay Helps To Save Endangered Animals Starting June 23rd, Frito-Lay kicked off an in-store promotion with AZA, Accredited Zoos and Aquariums. For over a century, AZA has been helping to save endangered species from extinction […]

Trending Point of Purchase Edition 27
Articles

Trending POP In-Store: Edition 27

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]

Articles

New Device From Aleve Provides Lower Back Pain Relief

Aleve Puts The Power In Your Hands with their new Direct Therapy nerve stimulation device. Marketed as an OTC nonpharmacological strategy for relieving lower back pain, the device employs TENS (transcutaneous electrical nerve stimulation) technology that can […]