This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
Popon is pleased to bring you our fourth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Egging them on… Suguna, a poultry products brand, created a metal floor stand for retail visibility to drive home the importance of eating eggs. The display was found in Big Bazaar, Mumbai. The unit has […]
Speeding Up Visibility Mattel toys wanted a prominent merchandiser that could hold more than 1000 cars, attract customers and drive sales. DMS Retail Solutions developed a unit that matched this criteria. Made of MDF with […]
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