Floor
POP Parade June 2014
It’s Party Time for Axe! The latest retail campaign from the Axe brand invites shoppers to come join their boat party. Resembling a black boat, this sturdy MDF floor display was designed to hold 100 […]
Candy
Counter
POP Parade April 2014
Merry Delight A counter display resembling a merry-go-round is a sure shot winner when a brands message is targeted towards kids. Look-O-Look recently launched this brightly colored merchandiser to promote their extensive candy line of […]
Articles
Point of Buying is Not a Static Medium
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Floor
POP Parade February 2014 – Part 1
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
Counter
Trending POP In-Store : Edition 7
Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Floor
POP Parade January 2014 – Part 1
Sleek and Stylish As technology takes centre stage in retail space, more and more innovative displays are coming to the forefront. One example is this floor display for the iPad mini which was found at […]
Floor
Trending POP In-Store : Edition 4
Popon is pleased to bring you our fourth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]