In January 2026, Frank Mayer and Associates commissioned an independent study of 1,119 US-based individuals who reported shopping at physical stores, excluding traditional grocery-only
supermarkets, at least once per week. The participants completed a set of questions about their in-store shopping behaviors.
Out of the 1,119 people surveyed, a subset of 1,115 respondents indicated they noticed branded retail displays rarely, sometimes, usually, or always, and completed additional questions related to
retail display perceptions and influence. The four individuals who reported never noticing displays were excluded from the display-specific analysis but included in the………
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