Recent reports indicate that consumer products giant Unilever is facing some intense competition from rival P&G in the personal care category……more specifically in the hair care arena. Having already taken costs out of the system […]
Popon is pleased to bring you our eighth installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
Bright and Clean This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product […]
This month Point of Purchase explores the confectionary space by talking to two leading brands in this segment – Cadbury and Parle as well as retail solution providers and a few GT traders on the […]
Oil is Cool! This highly functional Parachute display was spotted at Spencer’s, Mumbai. The humble coconut oil has been repackaged for mass appeal and the brand’s communication at retail highlights its cool quotient with brand […]
A Radical Design Helps Athletes Run Explosively Touted as one of the greatest advancements in athletic-shoe technology, the Adidas Springblade debuts hot on the heels of its popular Energy Boost running shoe. Six years in […]
Popon is pleased to bring you our seventh installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous neat examples of designers and brands coming together to deliver […]
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