Popon is pleased to bring you our 16th installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous interesting examples of designers and brands coming together to deliver […]
Zantac End Cap Displays Fight Heartburn Captain Zantac and his firefighter crew raced into Walmart recently to help heartburn sufferers get relief. In addition to offering shoppers a $3.00 savings with purchase, Zantac used this […]
Hot off the heels of their recent Rollerball launch, Gillette continues the marketing momentum in-store with this bathroom-themed end cap display. Hues of blue tiles served as the backdrop for the main focal point of […]
Secret Clinical Strength is the only proven deodorant that fights all three causes of sweat in women – heat, movement and stress. According to a Proctor & Gamble report, Secret Clinical Strength was proven four […]
The Purple Pill is Now Available Nationwide Without a Prescription Pfizer Inc. recently went OTC (over the counter) with its blockbuster heartburn pill Nexium. Pfizer acquired global OTC rights to Nexium in 2012 from AstraZeneca […]
Allergy season is fast upon us and Reckitt Benckiser is wasting no time getting their new product launch in front of shoppers. A new category variant for RB, Mucinex Allergy is out at retail in full force with several […]
Recent reports indicate that consumer products giant Unilever is facing some intense competition from rival P&G in the personal care category……more specifically in the hair care arena. Having already taken costs out of the system […]
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