Procter & Gamble Co., which claims to be the world’s largest advertiser, is reviewing every one of its agency contracts as part of a crackdown on rip-offs related to digital marketing. Marc Pritchard, chief brand […]
Here’s one way to make sure your advertising doesn’t go to waste: As part of a new sustainability marketing push, Coors Light is converting its billboards into beer coolers and its kegs into barbeque grills. […]
Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]
It turns out you don’t have to be a kid to use Crayola crayons. Under the Forks Township company’s newest partnership, you just have to be a fan of colorful lip balm. That’s because Crayola […]
Procter & Gamble Co. recently surveyed 4,000 women around the world about their preferences regarding men’s faces, which covered everything from the kind of mugs they’d most like to kiss to how Santa Claus could […]
Customers can join Team Snickers or Team Skittles as part of Sweepstakes. Mars Chocolate and Wrigley team in joint promotion featuring playful rivalry between Skittles and SNICKERS. Building off of the success of last year’s […]
Philipp Plein is continuing his retail expansion plans with two simultaneous openings in Europe: the brand’s first store in London, on 98 New Bond St., and a new location in Paris for the company’s […]
Copyright © 2020 Point of Purchase Online Network LLC. All Rights Reserved. Popon is a Registered Trademark. | Terms of Service