Brands
What You Didn’t Know About Sally Hansen
There’s not a person on this planet who hasn’t heard of Sally Hansen. Have you ever walked into a drugstore and not found a vast collection of nail and body products on the shelves? Exactly. […]
Brands
Brands
Share A Coke Campaign Returns With Holiday Destinations
Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles with those of summer holiday destinations. The drinks brand […]
Brands
Chobani Becomes Largest Yogurt Brand
Yoplait is suffering through a Greek crisis. Chobani, which popularized Greek yogurt in America, overtook General Mills’ Yoplait last year to become the country’s biggest yogurt brand. That a 12-year-old upstart could overtake a powerhouse […]
Brands
PPG Scores Deal As Official Paint Of NHL
First came a 20-year agreement with the Pittsburgh Penguins to put its name on what is now called PPG Paints Arena. Now Pittsburgh’s hometown coatings giant is hoping for even broader exposure among hockey fans […]
Brands
Nestle Reveals Major Brand Overhaul
Nestlé has underaken a major brand overhaul for the Nestea ice tea brand, aiming to evolve the brand to be more on trend by touting fewer ingredients and a “clean” nutritional label. The Swiss food […]
Brands
Dos Equis Cinco de Mayo Campaign
Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations. From the hottest Mexican cantina in the city to the […]
Brands
P&G Cracking Down On Media Monkey Business
Procter & Gamble Co., which claims to be the world’s largest advertiser, is reviewing every one of its agency contracts as part of a crackdown on rip-offs related to digital marketing. Marc Pritchard, chief brand […]