Walmart Taps Into Acting Couple To Promote Hello Bello With the help of a celebrity partnership between Kristen Bell and Dax Shepard, Walmart is using its low-cost pricing model to meet the demand for more […]
Brands Must Rethink In-Store Marketing As Consumers Shop in New Ways The brick-and-mortar store as we know it is set to experience radical disruption. As part of this disruption, it’s likely that we will soon […]
In today’s competitive retail marketplace, a good Point-of-Purchase (POP) display makes a world of difference for a manufacturer’s brand and the sales of their products. POP displays help distinguish products from their competition. Today’s consumers […]
Launched nationally in 2004, Michelob Ultra has become the third-most-popular beer in the US. With sales of almost $2 billion in the past year, Anheuser-Busch continues to set its own pace marketing the beer as […]
ACR Artex is a leading supplier of critical emergency location-finding devices. With everything from emergency locator transmitters and rescue beacons, to the special flashlights used on Apollo 13 after their on-board explosion, ACR builds products […]
Adidas Basketball recently teamed up with Utah Jazz guard Donovan Mitchell to launch a new signature shoe which debuted this summer. Dubbed D.O.N. Issue #1 (Determination Over Negativity), the shoe honors one of Mitchell’s favorite […]
Subscription clubs for clothing, meals and razors have changed the way people shop. Now Nike is wading into the subscription market for the first time. Nike announced Monday that it is debuting Nike Adventure Club, […]
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