Articles
Reimagining the Flooring Step Display
If you’re not making it better, what’s the point? That guiding principle may be what led General Mills to add a new marshmallow to Lucky Charms cereal in 2018 – a purple unicorn. But we […]
Articles by Kevin Saladyga
Insights
POP Display Industry 2021
The year 2020 is often described as “historic” or a “year like no other.” Everyone, it seems, is happy to “turn the page” on 2020 and put this extraordinarily difficult year behind us. Most of […]
Articles
Tailgate With Corona Cooler Display
Corona Lets Tailgaters Enjoy Chilled Beverages Anywhere…..Any Time! Corona recently tossed out a gameday promotion involving a cooler, several 12 packs of beer and some coasters. We are not sure if this was an enter-to-win-contest […]
Articles
Bosch Display Has The Edge
Poland-based 3m Projekt recently partnered with Bosch to create a floor display to help promote the company’s Universal Level 360 Sets. Robert Sieńko, Shopper Marketing Expert at 3m Projekt said, “Green, fluorescent plexiglass turned out […]
Articles
My Dog Nose It Shelf Display
A natural, safe and water resistant sun protector for your best friend! Just like humans, dogs can get burned from sun exposure, particularly on parts of the body that are sparsely covered with hair. According […]
Articles
Doritos Goes Retro With 3D Crunch
Back in the 1998, when 3D movies were state-of-the-art, when Dunkaroos were all the rage in lunchboxes and chunky blonde highlights were booming, Frito-Lay launched Doritos 3D Crunch. And now, after phasing it out in […]
Articles
Hello Bello Seasonal Graphics
Hello Bello Seasonal Graphics Lower-priced premium diaper maker Hello Bello secured a permanent end cap at Walmart during the summer this year, and I speculated on whether they would swap-out background graphics to stay seasonally […]