Articles
Managing The Energy Drink Category
A category manager for packaged beverages can’t just put the basics in the cooler and hope the products will sell. They need to keep an eye on new products, which makes the job exciting, said […]
Beverages
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POP Parade April 2020
Colgate-Palmolive Launches New Range Of Shower Gels Sugar Free Touts Calorie Conscious Shoppers Sofit Sips Into Delicious With Almond Milk PediaSure Helps Kids Grow Up […]
Articles
Starbucks Launches Nitro Cold Brew
PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]
Articles
LIFEWTR Helps Inspire The Mind
Inspiring The Mind And Body LIFEWTR is a premium bottled water brand committed to advancing and showcasing sources of creativity. The brand believes inspiration is as essential to life as water, because it unleashes our […]
Floor
POP Parade February 2020
Tropicana Offers Goodness In A Bottle Yves Rocher Lets Your Hair Breathe Milo Touts A Cup Full Of Energy O.P.I Applies A Culture Of Color […]
Floor
Reign Display Provides Total Body Fuel
Monster Hopes To Reign In Market Share Launched in the spring of 2019 last year, Monster’s standalone brand, Reign, is making strides in a new category for fitness-focused beverages. The new brand is touted as […]
Articles
Pepsi Stacks Up Their Odds For Super Bowl 54
On February 2, 2020, Miami Florida will be hosting Super Bowl 54 to decide the champion for the NFL’s 2019 and 100th season. Pepsi, a sponsor for the big games halftime show since 2012, will […]