Sunshine tastes like… Sunshine.
Winston Salem, N.C. Sunshine Beverages recently made a splash at local grocery stores with this very cool wave display.
For those not familiar with their products, Sunshine’s feel-good energy drinks are full of vitamins, electrolytes and just enough natural caffeine to deliver the perfect boost to brighten every day. It replenishes, rehydrates and reenergizes the body and soul, giving you that clean energy boost.
The corrugate display helped promote several stacks of different Sunshine flavors. The wave backer graphic was made more convincing with the addition of empty product boxes which were adhered to it…….following the circular motion of the wave. What an economical way to make a splash in-store!
This display is a great example of providing a key ‘unspoken’ visual that supports the product minus any of the typical branding associated with POP merchandisers.