Diet Coke recently launched a first-of-its-kind campaign centered around a new HP print technology which uses variable data algorithms to create millions of custom label designs from one piece of art. The campaign, called ‘It’s […]
The Popularity of Energy Shots is in a Precarious Position For consumers who wanted an energy boost without having to down a lot of liquid, energy shots proved an enormously popular alternative for a few […]
Angry Birds Has Fun With Gems Cadbury Gems was recently promoted by the brand in modern trade retail chains to showcase a free purchase offer. Shoppers who made a purchase were given a free Angry […]
As most of you know, we have been busy transitioning over content from the old site to our new platform. Apologies for the delay on this one but we are pleased to bring you our […]
Yoodley Ready-To-Drink Round Floor Display Taking a hint from consumers moving away from sugary and carbonated drinks to more functional ones Indian FMCG major Dabur, made a splash in-store with this round floor display. Promoting […]
The easy-to-assemble flap display for Evian-Volvic Suisse SA was conceived as a means of replacing metal with corrugated cardboard. Model AG, based in Weinfelden, Switzerland, was tasked with replacing the previous metal display with […]
Marley Beverage Company was created in partnership with the family of Bob Marley, paying homage to their father and patriarch by launching and promoting a wide range of healthy, natural drinks. According to their website, […]
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