To support Breast Cancer Awareness Month, Tic Tac mints has launched a new flavor called Strawberry Fields. The new mints are a blend of dark pink strawberry tart pills and light pink strawberry sweet pills which are being featured in customized packaging available until November 29.
As part of the 2012 Shake, Share & Care campaign, Tic Tac mints will be making a $100,000 donation to CancerCare which is a national non-profit that supports people affected by cancer, including loved ones and caregivers. This is the eigth consecutive year that Tic Tac and CancerCare have partnered to support Breast Cancer Awareness Month.
Further campaign support and awareness was brought to retail with pink-themed displays that feature the equities of both partners.