Last month, ID POP and InComm collaborated on a gift card display to celebrate Father’s Day in Australia. In the USA, Father’s Day is celebrated the third Sunday of June while Australians enjoy that special day the first Sunday of September.
To show their appreciation for their fathers or father figures, Australians shopping at Target were invited to purchase a gift card from this four-sided floor display. The display offered a variety of gift cards which were merchandised on butterfly hooks. The shiny finish and die cut heart on the riser gave the unit a high-end appearance. Especially like the plastic tray on the bottom which offered protection from in-store clean ups.
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