Gander Mountain, the nation’s largest and fastest-growing network of outdoor specialty stores, recently held a promotion to promote their Tournament Series line of fishing lures.
A retail leader in fishing gear, Gander Mountain offers quality rods, reels and lures from premium brands that anglers rely on to land the big catch. Their highly-touted Tournament Series is a specialized line of lures that deliver unique actions in the water to attract a variety of fish.
To help bring attention to the pegboard end cap merchandising these lures, the retailer rolled out a large product replica fishing lure to reel in shoppers. The lure itself is a huge, two-part vacuum form that was designed to nest within another replica of the actual packaging. Two sets of hooks printed on the angled copy panel added a sense of realism and brought the entire presentation to life.
View additional POP fishing displays in our gallery.
Trilene Big Game Inline Wire Rack Display
Berkley Trilene Super Strong Product Replica
Berkley Trilene Smooth Casting Product Replica
Stren Original Product Replica Wall Sign