Gander Mountain Lures Fisherman With End Cap Display

Gander Mountain Fishing Lures End Cap Display

Gander Mountain, the nation’s largest and fastest-growing network of outdoor specialty stores, recently held a promotion to promote their Tournament Series line of fishing lures.

A retail leader in fishing gear, Gander Mountain offers quality rods, reels and lures from premium brands that anglers rely on to land the big catch. Their highly-touted Tournament Series is a specialized line of lures that deliver unique actions in the water to attract a variety of fish.


Gander Mountain Fishing Lures End Cap Display

To help bring attention to the pegboard end cap merchandising these lures, the retailer rolled out a  large product replica fishing lure to reel in shoppers. The lure itself is a huge, two-part vacuum form that was designed to nest within another replica of the actual packaging. Two sets of hooks printed on the angled copy panel added a sense of realism and brought the entire presentation to life.

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