An eye-catching cargo crate in the supermarket: The outstanding promotional display created by Frankfurt-based Agentur BestSeller on behalf of British American Tobacco (Germany) GmbH using Sappi’s bright white Fusion topliner not only stimulated curiosity and emotion at the point of sale, but also won over juries for two major industry awards. In the display for cigarette brand Lucky Strike Straight Red, jury members determined that the aim of selling cigarettes for the first time on the shop floor in food retail had been fulfilled in an outstanding and creative way. This prominent product display concept recently won the POPAI D-A-CH Award 2015 Gold in the tobacco category and the Display Superstar 2015 Silver in the category of product-supporting cardboard.
The traditional roots of Lucky Strike Straight Red play an important part in the brand’s communication strategy. This is why a new vintage-look wood outer packaging was chosen. Offset-printed and matt-lacquered E flute corrugated cardboard – laminated with 180g/m2 Fusion topliner– was used to create stacked cargo crates with a much-travelled look.