POPAI India Awards
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Our Favorites From POPAI India

The 6th Edition of OMA awards which took place at Pragati Maidan, New Delhi on August 4th honored bigwigs from marketing & retail industry. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents […]

Creative Instore Solutions
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CIS Wins Lifetime of Achievement Award

Creative Instore Solutions (CIS) triumphed at the POPAI Marketing at Retail 2016 awards, taking home numerous accolades, including a coveted Pinnacle Award for our founder Stephen John Howell. The annual awards which recognize the most […]

POP Parade September 2016
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POP Parade September 2016

Oh So Sensitive! Company: Colgate Brand: New Colgate Sensitive with Clove Essence Unit- Floor Standing Unit Materials Used: MDF structure with acrylic trays     A Masala Cuppa Company: Nestle Everyday Brand: Every Day Masala […]

Taj Mahal Floor Display
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Taj Mahal Floor Display Makes Huge Impact In-Store

Taj Mahal Tea, in association with SAB Creations, created clutter-breaking visibility to announce the arrival of its new variant Darjeeling flavour. To connect it with the packaging imagery, the brand wanted an iconic Taj Mahal […]

POP Parade August 2016
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POP Parade August 2016

Silky Tresses Company / Brand : Dabur Product : Almond Hair Oil and Shampoo Unit : Floor Standing Unit Materials used : MDF Structure with Vinyl pasting and acrylic Spotted at : Spencer’s Hyper Store, […]

Bingo! Yumitos
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Bingo Yumitos Adds Original Style to Retail Marketing Campaign

Bingo! Yumitos recent shopper communication campaign, designed by BUYSTORIES, debuted across 25 Big Bazaar stores in Bangalore, Hyderabad and Chennai. The campaign used 15 marketing elements with distinct messages that covered the shopper journey. Campaign Overview […]