POP Parade September 2016
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POP Parade September 2016

Oh So Sensitive! Company: Colgate Brand: New Colgate Sensitive with Clove Essence Unit- Floor Standing Unit Materials Used: MDF structure with acrylic trays     A Masala Cuppa Company: Nestle Everyday Brand: Every Day Masala […]

Batman v Superman Dawn of Justice
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Batman v Superman Dawn of Justice Hits Retail

As a follow-up to 2013’s Man of Steel film, Warner Bros. Pictures released their second installment in the DC Extended Universe series with Batman v Superman: Dawn of Justice on March 25, 2016 across the U.S.. Dawn […]

Trending Point of Purchase Edition 28
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Trending POP In-Store: Edition 28

Frito Lay Helps To Save Endangered Animals Starting June 23rd, Frito-Lay kicked off an in-store promotion with AZA, Accredited Zoos and Aquariums. For over a century, AZA has been helping to save endangered species from extinction […]

Taj Mahal Floor Display
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Taj Mahal Floor Display Makes Huge Impact In-Store

Taj Mahal Tea, in association with SAB Creations, created clutter-breaking visibility to announce the arrival of its new variant Darjeeling flavour. To connect it with the packaging imagery, the brand wanted an iconic Taj Mahal […]

POP Parade August 2016
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POP Parade August 2016

Silky Tresses Company / Brand : Dabur Product : Almond Hair Oil and Shampoo Unit : Floor Standing Unit Materials used : MDF Structure with Vinyl pasting and acrylic Spotted at : Spencer’s Hyper Store, […]

Trending Point of Purchase Edition 27
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Trending POP In-Store: Edition 27

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]

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Marvel Launches Limited Edition Superhero Skateboards

Special Edition Marvel Skateboard Collection Marvel has partnered with Kryptonics, a California-based manufacturer, to create a custom line of skateboards featuring Marvel’s superheroes. The limited collector’s series features characters such as Captain America, Iron Man and […]