When Mars began planning for its year-long 75th anniversary celebration for its M&M’s brand this year, it went back in history to find inspiration in what would resonate with consumers and be relevant to activate. […]
A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]
Since its debut on December 2015, Star Wars – The Force Awakens has been smashing box office records, becoming the highest-grossing installment of the franchise, the highest grossing film in North America, and the third highest grossing […]
Diet Coke recently launched a first-of-its-kind campaign centered around a new HP print technology which uses variable data algorithms to create millions of custom label designs from one piece of art. The campaign, called ‘It’s […]
RB, formerly known as Reckitt Benckiser, is the maker of Air Wick branded products and is a world leader in household, health and personal care. RB recently teamed up with mass retailers to launch four […]
Covergirl and pop artist Katy Perry have teamed up to promote the brands newest innovation…..Plumpify blastPRO mascara. Women are constantly trying new mascaras in search of the Holy Grail that delivers huge volume so Covergirl […]
Spring is upon us and with that, so are numerous in-store promotions for the Easter holiday. According to a recent survey conducted by NCA, it projects this year’s domestic retail sales of Easter candy will […]
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