Bay Cities, a leading designer and manufacturer of retail packaging and in-store displays, today announced a strategic partnership with Formless Beauty, the eco-conscious cosmetics brand founded by Jenny McCarthy, to support the brand’s successful launch into Sprouts Farmers Market. Bay Cities provided full-service packaging and display solutions, from structural design and engineering to production, packout, and distribution, helping Formless Beauty show up powerfully on shelves from day one.
Bay Cities provided full-service packaging and display solutions, from structural design and engineering to production, packout, and distribution, helping Formless Beauty show up powerfully on shelves from day one.
As an approved Sprouts supplier with direct involvement in developing the retailer’s PDQ display guidelines, Bay Cities was uniquely positioned to ensure Formless Beauty’s in-store debut met both compliance standards and shopper expectations. The team engineered custom displays capable of withstanding high levels of shopper interaction without degradation, which is a critical consideration for a beauty category where customers routinely……..
Sources include
businesswire.com
Bay Cities (image credit)
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