Like most up and coming brands that started with a vision to turn categories on their heads, DUDE Wipes is no exception. For those not in the know, DUDE Wipes are oversized, flushable wet wipes primarily marketed to men as an alternative to traditional dry toilet paper.
Invented by founders and childhood friends Sean Riley, Brian Wilkin, Ryan Meegan, and Jeff Klimkowski from their apartment in Chicago, Illinois in 2010, DUDE Wipes 7.6% market share in the U.S. flushable wipes category has enabled the company to surge past $300 million in lifetime sales.
Earlier this year, the brand launched a new personal hygiene solution called “Menthole Xxtreme”. Infused with menthol, the plant-based flushable wipes provide a next level cooling sensation that lets you know you’ve entered XXtreme clean territory. Made with aloe, chamomile extract, and vitamin E, DUDE Wipes wet wipes are plastic-free, formulated without dyes, parabens, or alcohol, and are extra large for full coverage.
Available in 4000+ Walmart stores nationwide, DUDE Wipes let it rip when they officially launched their Menthole Xxtreme variant with the retail giant. For the launch, the brand’s marketing team developed these impactful trays that jumped off the shelf. From the jagged ‘extreme’ die cuts on the side panels, to the bold color scheme, these trays are visually aggressive and hard to miss in the aisles.
Check out some other ‘Wipe-Related’ displays from the Image Gallery
Suave Body Wipes Side Kick Display
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Kleenex Wet Wipes Floor Display
Boogie Wipes Side Kick Display
New Purell Wipes Floor Display
Sources include:
Wikipedia
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