OMA Silver Award
We partnered with ZBiotics to support its transition from a fast-growing direct-to-consumer brand into brick-and-mortar retail with a bold, modern floor display built to stand out in highly competitive store environments.
Program Objective
After gaining momentum as a direct-to-consumer brand starting in 2019, ZBiotics identified brick-and-mortar expansion as a strategic priority in early 2024. Entering convenience and liquor channels introduced a clear challenge: winning attention in crowded aisles where space is limited and visual competition is high.
The objective was straightforward: create a compact, modern floor display that commands attention while preserving valuable floor space. The solution needed to be………..
Sources include:
Great Northern instore
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