Groundbreaking Teeth Whitening System Delivers Professional Results at Home
What is GLO? Invented by Dr. Jonathan B. Levine, The GLO Brilliant™ Professional Teeth Whitening Device reinvents the experience of teeth whitening using patented G.L.O. (Guided light optic) technology, combining professional elements of heat and light built into a one of a kind – closed system mouthpiece to accelerate the whitening process.The unique mouthpiece prevents the whitening oxygens from escaping the tooth surface, making the process more effective and more efficient. This in-office or at-home professional system gets patients teeth white fast with one 32-minute session – 5x whiter in 5 days and no sensitivity!
To create a presence in dental practices, GLO created this illuminated counter display that imitates the process and functionality of the product. Well designed and constructed, the GLO unit and mouthpiece were set on a timer to illuminate in tandem as shown in the image above. Housed in the back of the display, a literature pocket contained take-away information for patients considering using this revolutionary teeth whitening process.
The display base was screened with some product claims, a web address and the Edison Award graphic. In 2012, GLO was the proud recipient of the silver Edison Award in the consumer packaged goods category. The GLO display really stood out amongst the typical bland marketing collateral usually associated with dentists offices.