Brands
Brand Innovation Captures Attention On Shelf
Brands with the ability to transcend their original product line can bring more value to retailers and consumers. This month, three companies announced they are testing that theory as they make move into new areas […]
Articles
Air Wick Aisle Violator Smells Like Mom’s Baking
Just recently, Reckitt Benckiser launched a very cool aisle violator in supermarkets across the U.S. The interactive violator featured Mom’s Baking scent from their Life Scents™ product line. According to the brands’ website, Rich gourmet baking […]
Articles
Pepsi Grabs Summer By The Bottle
If it didn’t happen on “The ‘gram,” did it even happen? Working together with Instagram, Pepsi wants to make sure people get out and live their “Best. Summer. Ever.” Pepsi #Summergram will introduce hundreds of […]