POP Parade May 2016

Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift. Now, the full scope of that packaging refresh […]

Popon is pleased to bring you our 13th installment of cool POP displays, trends and ideas. Our vigorous store checking schedule presents us with numerous interesting examples of designers and brands coming together to deliver […]

Coca-Cola says its ‘one brand’ marketing approach turns its packaging into a ‘billboard’ that packs a punch and counteracts the brand’s diluted presence on shelf. Coke is rolling out its new ‘one brand’ packaging design […]