POP Parade May 2016

The 6th Edition of OMA awards which took place at Pragati Maidan, New Delhi on August 4th honored bigwigs from marketing & retail industry. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents […]

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]

When retailers change their requirements, even a small adjustment can threaten the success of an in-store display. That was the case when a major retailer introduced new warehouse height restrictions, putting a popular Nestlé display […]