Floor
POP Parade June 2013 – Part 1
Cool blue Nivea The iconic bright blue colour of NIVEA is a central aspect of the branding and this new display created by Spectrum Scan takes the color to a different level in visibility. According […]
Brands
McCormick Makes Spicy Acquisition
McCormick & Company announced that it reached a deal to acquire the iconic hot sauce brand Cholula Hot Sauce for $800 million. Cholula’s History: Cholula first launched in the U.S. in Austin, Texas in 1989 […]
Articles
Pepsico Branding Case Studies
Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]