Articles
The Laughing Cow Spreads Out A New Campaign
This past summer, The Laughing Cow promoted its products with a travel activation that employed an oversized wedge-on-wheels that was designed to resemble an actual cheese wedge aptly named the Wedgemobile. At each stop, […]
Articles
Birds Eye View From The Frozen Aisle
Its not easy to create something really different in a retail environment. In this article I’d like to share a shopper marketing case study that does this and use it to understand some of the […]
End Cap
Great Scrape End Cap Cleans Grills
With Summer right around the corner, people are getting their patios and grills ready for some good-ole outdoor cooking. To help shoppers with their preparations, Great Scrape is offering the Ultimate BBQ Cleaning Tool. Here’s […]