Petco Opens New Pilot Store

Petco tries to ‘Amazon-proof’ its business with a new store

Petco is trying to Amazon-proof its business. Time will tell if the strategy really works.

The privately held pet-goods retailer has just opened a new service-focused store that aims to give shoppers something they can’t buy online. A pilot location opened this past Friday in San Marcos, California. Called PetCoach, it offers grooming, training, veterinary care, dog walking and more to pet parents, in addition to a limited assortment of products.

The company said it plans to open more of these spaces in the future, using the San Marcos location as a testing ground. Part of this experiment also includes a new membership option.

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