Maybelline New York was recently spotted at Walmart spinning up sales in the cosmetic aisle with this clever display. The ‘Mascara Studio’ end cap offered several volumizing products to help shoppers choose by the amount of volume that best suits their needs. The graphic panel on the left offered a nifty chart showing each product in-use with the desired results. In addition, with each purchase, the brand gave away a free mini liner.
This merchandiser does not follow Walmart’s latest style guide which makes it a really neat execution for a spinner display not typically found in the category.
If you want to view more Maybelline displays, visit our image gallery. Once there, type maybelline into the keyword search box to view several great POP displays.